MARKETING ANALYST

1700-2000 €/mon. Net

Vilnius - Talent Lab

Key responsibilities:

Work with marketing analytics tools for tracking and optimization purposes.
Contribute to the development and maintenance of client acquisition journey mapping.
Analyze marketing data, campaigns, and channels to optimize ad spending.
Conduct experiments and A/B tests of campaign structures for effective optimization.
Create reporting dashboards that provide data-driven insights for business stakeholders.
Oversee business accounts and ensure seamless integrations with advertising partners.
Conduct market research to identify fresh ideas and growth opportunities.
Collaborate with external partners and cross-functional teams (analysts, product, and technology).

A minimum of 1 year of experience working with marketing data.
Proven expertise in utilizing web/app analytics platforms.
Proficiency in SQL databases for effective data handling.
Proficiency in at least one data visualization tool, preferably QuickSight or Looker Studio.
Understanding of events, cross-device journey mapping, and mobile attribution.
Ability to conduct A/B testing and statistical experiments for marketing campaign optimization.
Practical experience working with proprietary administrative CRM systems.
Knowledge of digital marketing channels and their key performance indicators.
Experience in managing business accounts of advertising networks (Google, Meta, etc.).
Proficiency in Excel or spreadsheets for data manipulation and analysis.

Corporate medical insurance.
Partial reimbursement of English language course expenses.
Partial reimbursement of the sports center's subscription expenses.
Covering costs for participation in professional events.
Final compensation will be determined based on the candidate's qualifications, skills, and previous experience.

1700-2000 €/mon. net

Genome is everything users need from traditional banks, but safer, faster, and completely online.
We are:

A Lithuanian-based Electronic Money Institution licensed by the Bank of Lithuania.
A B2B/B2C EU-oriented company that offers personal, business, and merchant account opening, payment processing, money exchange, internal, SEPA, and SWIFT transfers, as well as other banking operations completely online.
A fintech company where clients can manage all their funds and accounts within our smart dashboard, which is in a desktop version or through an app on Android and iOS.

And we are looking for a Marketing Analyst!